Deciphering Dublin’s ghost signs

On a recent sunny evening on Aungier Street, two of Dublin’s most faded ghost signs started to reveal themselves. Luckily I had my camera with me so I was able to get some high resolution images that I could play around with to see if I could make out any of the wording.



I could make out some words like GOLD and CIGARETTES on the yellowy sign on the right. I could also see DUBLIN AGENTS on the left. As I zoomed in closer on the left sign, I could just about make out OGDEN which gave me enough to google what the advertisement may have been. Ogden’s Guinea Gold Cigarettes were popular around the turn of the 20th century when they sold for “3d for a packet of ten”. Each packet of ten included a cigarette card which went on to become collector’s items.

To the right, this ad from the Saturday Herald in 1901 announced the latest “most extraordinary and unique collection” of photographs of famous people at the time. The ‘celebrities’ included King Edward VII, Chopin, Charles Dickens, Shakespeare and Socrates!

While I’m sure the sign on the right is for Ogden’s Guinea Gold, I am not so clear about the one to the left. I think it’s advertising some kind of publication.

Here, I have laid some text over the words that I can make out:


Can you read any more of the words? Do you have an old photo of these signs? Please get in touch by leaving a comment below, emailing or tweeting.

Leave a Reply